It started with a question… How can we make it easier for shoppers to find the perfect picture book?
Our beloved picture book section is home to over 1000 books. There are generations-old favorites like The Very Hungry Caterpillar and The Story of Ferdinand, and brand-new classics like I am Every Good Thing and Outside, Inside. With so many possibilities to choose from, browsing this wall can feel at once enticing and intimidating.

This question prompted a conversation… How can we help empower shoppers by organizining this large section into more approchable themes? What kinds of themes or topics are most desired? How can we showcase smaller publishers and newer authors?
As we pondered these questions, we thought about the excited grandparent searching for the perfect gift for a new arrival. We thought about the teacher looking to diversify their classroom library. We thought about the parent whose child has just developed a new obsession.

And so, with a little bit of muscle, quite a bit of organization, and even more love, we settled on a dozen new themes within our picture book inventory. Visitors to this section will now find specific selections of books for ABCs, counting, and making art; books about going to school and books about going to bed; books that are quietly beautiful and books that are super silly; books that celebrate important people in our lives (like grandparents) and books that celebrate cultural traditions; books featuring rhyming; and, of course, books about vehicles, dinosaurs, and fantasy (like unicorns and pirates).



There are still plenty of books that didn’t fit into one of these categories, and certainly many more themes we could have chosen. But we like to think of these new thematic sections as little highlights… small gifts to the thoughtful, busy shopper… consistent reminders of our core values: Kindness, Joy, Knowledge, and Growth.















