As we celebrate Independent Bookstore Day this weekend – on Saturday, April 24 – we decided to take a moment to reflect on some of the things that make independent bookstores such special places. What makes independent bookstores, and in particular the little corner of the world we call home at Bookbug & this is a bookstore, such comfortable places to shop, empowering places to work, and integral parts of a community? Here are a few of our favorite things.


Our shelves are filled by people with brains and hearts, not by computer algorithms.
At big chain bookstores – so we’ve heard – purchasing decisions come from way up high. Someone in an office looks at projections of what will sell and orders huge quantities of books by authors with famous names. At an indie bookstore, every book you see on our shelves and tables was chosen by one of our team members. We get to think not only about what the publishers believe will be popular, but also what we each, individually, feel excited about and want to hand-sell. We get to decide what to curate, carry, and uplift. We get to create displays that feature voices and stories that might otherwise go unheard or unseen. This makes for a more interesting, diverse collection, and also booksellers who feel empowered to put our hearts onto the shelves and into your hands.
“Why do I love working here? I’m surrounded by books!”
— Steph

It’s good to be where everyone knows your name.
Because of our Gratitude Rewards Program, we start each transaction by asking for shoppers’ names. After not too long, many booksellers start to remember regulars’ names and automatically pull up their accounts right away without asking. The same goes for frequent patrons of the Cafe. We love being able to greet someone with “Welcome back! Can I get your regular started for you?” It feels good to be known, and it feels good to give the gift of being known.
Sometimes customers are surprised, and they’re often quite tickled, to be known by their local bookstore. As we like to say, there are probably worse places to be a “regular”!

Book people are special people.
People shop at independent bookstores because they care about books, because they want to raise kids and grandkids who care about books, because they want to be part of a wold where books and ideas matter. Indie bookstore shoppers know that books might cost more here than at those online giants, and they’re willing to make that investment not only in the pages they take home, but in the store itself, and its people. Book people are excited about new releases and equally thrilled to discover an old favorite among the stacks. Book people are our people, forever.
“I love people, I love kids, I love books, I love community. To work at the intersection of things I love is a true joy.
— Shirley

We’re part of the community. We are community.
Being an independent bookstore means that we are part of this place, and no other. It means that we celebrate authors and unique products that are specifically from HERE. It means that we get to count our neighbors, our dentists, our kids’ teachers, and our friends among our shoppers. It means that we understand, in a way that a larger entities cannot, the unique gifts and challenges of our city. When Kalamazoo celebrates, we celebrate. When Kalamazoo mourns, we mourn. When Kalamazoo strives for a vision, a promise of a better future, we add our voice to the striving.
“The sense of ownership in the community. Comfort, feelings of home, curated inventory, personal connection in all aspects of the job… Lovely piles of books…”
— Cheryl


We get to bring our wholes selves to work, every day.
Bookstore employees are weird and wonderful people. Among our team of booksellers and baristas, you’ll find grandparents and recent college grads, a mural artist and a published children’s book illustrator, full-time teachers and three people with PhDs, popular local musicians, and an immensely broad wealth of knowledge and unique expertise. Not only does this diversity mean that we are better able, as a team, to help shoppers find their new favorite book or the perfect coffee, but it also makes this a pretty rad place to work.
Knowing that your coworker may not share your same specific nerdiness, but they definitely have their own — that’s pretty great.
Knowing that your manager, Kim or Kasey, is going to get to know the specific parts of your job that bring you the most joy and make sure you get to do those things as much as possible — that’s pretty great.
Knowing that your experiences, your boundaries, your pronouns, and your whole self will not only be accepted but whole-heartedly embraced — that’s really great.

Indie Bookstores – Now and Always
The last year has been hard for everyone, and small local businesses like bookstores have certainly seen our share of challenges. We have also been overwhelmed by the generosity, care, patience, enthusiasm, and genuine support of our community. We are here because you are here. And on Independent Bookstore Day, as on all days, we are grateful.



















































